Seminar
Treasuring and Measuring – Evidence from Community Stakeholders
Title: TREASURING AND MEASURING – EVIDENCE FROM COMMUNITY STAKEHOLDERS
A case study of a New Zealand museum.
My Favourite Experience - narratives and images
Abstract:
This presentation reports the findings of a study of 'favourite experiences' conducted through the medium of a photographic competition in the UK. The competition was run from March to May 2008 and generated 134 responses.
Sending an Invitation around the world: Developing A Country as a Branded Destination
What is a brand, its purpose and value and how can brand architecture be developed and applied to convince the world’s tourist to choose one destination over other destinations? Practical examples of destination branding will be provided from the City of Glasgow and from research conducted for the tourism sector in Australia and NZ.
Sending an Invitation around the world: Developing A Country as a Branded Destination
Abstract
What is a brand, its purpose and value and how can brand architecture be developed and applied to convince the world’s tourist to choose one destination over other destinations? Practical examples of destination branding will be provided from the City of Glasgow and from research conducted for the tourism sector in Australia and NZ.
Murray Campbell, MA Hons (Geography) University of Auckland, Fellow of the Market Research Society of New Zealand.
Sustainable Supercity
Associate Professor Charles Walker, Faculty of Design and Creative Technologies
