marketing

What is a brand, its purpose and value and how can brand architecture be developed and applied to convince the world’s tourist to choose one destination over other destinations? Practical examples of destination branding will be provided from the City of Glasgow and from research conducted for the tourism sector in Australia and NZ.

Audio File: 

Murray_Campbell.mp3

Abstract

What is a brand, its purpose and value and how can brand architecture be developed and applied to convince the world’s tourist to choose one destination over other destinations? Practical examples of destination branding will be provided from the City of Glasgow and from research conducted for the tourism sector in Australia and NZ.

Abstract:
The Battle of Gallipoli represents an important historical event in the formation of the
modern Australian, New Zealand and Turkish nations. The 25th of April, ANZAC Day, is the
national day on which Australian and New Zealand nations commemorate their war dead.
This recognises the date on which the first Australian and New Zealand Army Corps (ANZAC)
troops landed on the Gallipoli Peninsula in 1915. Each year thousands of Australians and New
Zealanders travel to the remote Gallipoli Peninsula in Turkey to commemorate the events of
the battle. This seminar presents the results of quantitative survey research of visitors to the
2009 ANZAC Day commemoration service in Gallipoli. Visitors’ motives of patriotism,

Beserra, L. C. & Mendes Filho, L. A. M. (2007). Fashion retail websites: an analysis on the use of the marketing in the electronic commerce (in Portuguese). Proceedings of the 4th International Conference on Information Systems and technology Management, Sao Paulo, Brazil, May 30 to June 1st.

Hull, John S. and Simon Milne. "From nets to the Net: marketing tourism on Quebec's Lower North Shore." Jorgen Ole Baerenholdt and Nils Aarsaether (eds) The Reflexive North. Nordic Council of Ministers: Copenhagen, Denmark. (2001).