online survey

Professor Simon Milne was interviewed by Television Hawke's Bay about an innovative research project through online survey on tourist satisfaction and experiences in Hawke's Bay as a tourist attraction. The two web-based low season and high season visitor surveys aimed at capturing insight from visitors' experience and the impact on product development for the region.

Professor Simon Milne was in the news reported by Hawke's Bay Today for NZTRI project in helping the Hawke's Bay region improve visitor experiences. An online survey to be launched in August through http://www.hawkesbaysurvey.co.nz website will ask visitors’ demographic information and their touristic experiences in the Hawke’s Bay region.

Professor Milne said Venture Hawke's Bay's approach was "innovative and cutting-edge" compared to other regions in New Zealand.