destination marketing
The contribution of a nationwide mega event to increased collaborative and knowledge transfer capacity in a regional destination marketing network
Presenter:
Kim Warner
Date:
9 December, 2009 13:00
Location:
WH 125 Abstract:
The study will explore collaboration and knowledge transfer capacity in destination marketing. Specifically, the research will use a mega‐event, the 2011 Rugby World Cup (RWC 2011), to analyse the collaboration and knowledge transfer process between Tourism Auckland (a regional tourism organisation) and other organisations and public authorities in their efforts to leverage this event.
