gastronomy

In an ever growing competitive market, tourist destinations need to ensure that their experience is differentiated from competitors’ product offering. While differentiation can be achieved through multiple strategies, the use of local culture has not only been regarded as one suitable differentiation strategy, but also one that promises great scope for sustained competitive advantage. Gastronomy is one of the cultural resources that usually retains an aura of ‘uniqueness’ in the eyes of the tourist and thus is a strong candidate for use in differentiation strategies.