Marketing
Puhoi to Pakiri draft Visitor Strategy presented at public meeting
The Puhoi to Pakiri region – which stretches from Puhoi in the south to Pakiri in the north, and includes Leigh, Matakana, Mahurangi and Warkworth – has experienced rapid development both as a tourism and lifestyle destination over recent years.Tourism in the area provides local people with employment and recreation opportunities and is vital to the Rodney economy.
Research to inform a Visitor Strategy for the area is now complete and outcomes of this research were presented on September 5th 2011 at the Mahurangi College Hall.
Ken Hyde co-editor of a special issue of the International Journal of Culture, Tourism and Hospitality Research
Ken Hyde, NZTRI associate director, is pleased to announce the publication of a special issue of the International Journal of Culture, Tourism and Hospitality Research, on vacation decision making. The articles are as follows;
New perspectives on vacation decision making
NZTRI Supporting Cultural Tourism Development in Communities
With the increasing global interest in cultural tourism, NZTRI staff has been working in collaboration with local community groups to develop experiential cultural tourism products. One such project, The Heritage Planning Manual for Communities, was prepared in Newfoundland and Labrador, Canada to develop their unique heritage for sustainable economic gain. The manual is highly recommended for community-based groups who are planning a natural or cultural heritage project. It is composed of fourteen modules that address various aspects of heritage planning, including illustrative case studies.
Dr Milne part of Reunion Island Sustainable Tourism Development Panel
Dr Simon Milne was one of a panel of 10 international experts invited to participate in a week long panel designed to generate ideas on the future sustainable development of tourism in the French region of Reunion Island (Indian Ocean) organized by INTA (International Urban Development Association) from June 12-19 2010.
Hawkes Bay Visitor Strategy Research
Venture Hawkes Bay, and its regional partners in tourism development, is looking to gain a deeper understanding of visitor satisfaction and behaviour in the region to underpin future tourism strategy development. NZTRI is going to establish a research barometer that can provide ongoing information about visitors to the region – forming part of a regional decision support system that can inform and better focus tourism industry development in the future.
