Rugby World Cup 2011: An opportunity to Improve access for people with disabilities and the bottom line?

 Rugby World Cup 2011 is expected to attract about 85,000 additional visitors, and generate about $500 million in direct economic benefit. About 17% of Kiwis report a disability, and a similar number occurs in other rugby-mad nations, so we can expect that at least some of our visitors will fall into this group. But are we going to be able to cater for their needs?

Veroniek Maat and Sandra Rhodda published an article in Tourism Business Magazine last month. Please read the full article by downloading the attachment below (scan of the article and word document). 

Read also another article about access tourism in the Tourism Industry Association of New Zealand magazine by downloading the scans of the article below. You can then zoom in in order to read the text.