Research

The New Zealand Tourism Research Institute provides innovative research of value to industry, community, and policy-makers. Our focus is to develop a profitable and sustainable industry, which provides tangible benefits for business, residents, and visitors. Since our inception in 1999 we have conducted a range of research projects around the world.

Our projects and programs range from funded industry research through to 'blue skies' academic research. We aim to provide timely, innovative and cost effective research solutions and outcomes that meet client needs, advance academic knowledge and provide educational development opportunities for our postgraduate students and interns.

Our Research Programme Areas (RPAs) are listed on the right. Each program is headed by an Associate Director and has a specific thematic focus - most RPAs will link together to provide the right mix of expertise to ensure a successful research outcome.

Our client services include:

Strategy development

Project assessment & evaluation

Feasibility studies

Economic impact analysis

Market and Visitor Research

Research & development

Community development

Data Collection & analysis

Web audits and IT solutions