Yiwen Huang (Raymond) is a PhD candidate at the School of Computing and Mathematical Sciences at AUT University from 2009. His undergraduate work focused on marketing and operational management at the Business School at the University of Auckland. Raymond completed a masters degree at AUT University, and has a strong interest in mobile communication and technologies (MCTs) and related service deployment issues. Raymond’s current PhD study is investigating the use of MCTs for marketing activities.
"Hi, I am Raymond, nice to meet you here. My research focus is “critical success factors for multichannel mobile marketing campaign implementation and service deployment.” The principle of marketing is to exchange information between business and consumers, also we need to have a medium or channel to deal with the communication between both parties. When marketing message is delivered used mobile communication tools and over mobile communication platform, this process is known as mobile marketing.
Similar situation occurs in travel and tourism sector, information and communication technologies (ICTs) act as tools for enabling services & communications between tourism operators (businesses) and travelers (consumers). When MCTs are involved, I have identified three mobile-oriented features to enhance user experiences and operational performance; they are mobility, personalization and interactivity.
In my previous work, due to the network and device convergence between stationary computing and mobile computing, I found that future mobile marketing service is likely to be deployed over a multichannel marketing campaign, with the use of various types of mobile communication tools. Therefore, I am planning to investigate multichannel mobile marketing campaign implementation and service deployment, and perhaps user acceptance in future.
If you think my research study fits your interest, or relevant to what you are presently doing, please feel free to contact me at email@example.com. I am very pleased to have a discussion with you."