The New Zealand Market for Tahiti Tourism Experiences

A programme of research into the New Zealand market for Tahiti tourism experiences that gauges the perceptions, decision-making factors, demographics, motivations, expenditure, information on demand for new experiences of New Zealand residents visiting Tahiti. This research involved two phases: an integrated marketing study and a competitive product review and comparative analysis. Methods for gathering data include interviews, focus groups, web-based survey of NZ residents who have visited Tahiti and a delphi-type study of expert opinion on South Pacific tourism.