Mobile Interactive Visitor Information Service Trial at Mt Bruce

The MIVIS technology is designed to enhance visitor experience as they travel around NZ by allowing information to be accessed on the visitor’s own phone in their own language. This research reviews the outcomes of a pilot of the MIVIS software and technology at the Pukaha Mount Bruce Wildlife Sanctuary. The focus of the survey was to explore four core areas: basic characteristics of visitors; use of general ICT; specific user experience of MIVIS technologies; and impact of MIVIS use on conservation attitudes. A total of 112 surveys of visitors using the Mobile Interactive Visitor Information Service (MIVIS) mobile phones to access audio information at Pukaha Mt Bruce (PMB) were collected over a 2 month trial period.