Orewa Beach Reef Charitable Trust – Beach Users Survey and Economic Development Implications

This project involved determining the profile of users of Orewa Beach, (north of Auckland), a preliminary indication of the economic benefits of the beach to the local community, and perceptions as to the support for development of an artificial surf reef at the beach. A survey of 460 beach users was conducted during February and March 04.

Results indicate that little is known about the value of the beach to the community. Support for the creation of a reef is focussed on the environmental benefits offered in preventing erosion. There is a feeling that the beach is valued for it's natural features and landscape and people are resistant to suggestions perceived as changing this. It is also valued as a safe, family beach in contrast to traditional ‘surf beaches’.

Interestingly, approximately 1/3 of the people interviewed supported the idea of a reef, 1/3 were undecided and required more information, and 1/3 opposed the development. Valuable information was also gained about beach use and users, many of whom were locals.

There is further community, social and economic research that needs to be done on the Orewa area given the developmental changes it currently faces. This study links in with a considerable amount of research we have conducted into open space and people’s values associated with local open space, particularly urban parks.

University of Auckland