Cook Islands Visitor Survey 2012-2013

NZTRI conducted an online Visitor Survey for the Cook Islands Tourism Corporation (CITC), (April- 2012- April 2013). This research was designed to provide a deeper understanding of the characteristics of visitors to the Cook Islands including their expectations and expenditure. Feedback from visitors to the Cook Islands enables CITC to improve the visitor experience as well as support it to make good decisions about tourism in this beautiful island nation.

This research is a follow-up of previous work undertaken by NZTRI in the Cook Islands from 2005 to 2007.