The contribution of event training and event experience to long-term volunteerism

The increasing reliance on volunteers by sport events, combined with increased service delivery expectations by event consumers has led to a renewed interest ways of maximising both the quality and quantity of volunteer contributions. Concomitantly, sport organisations are increasingly seeking to leverage benefits from hosting events – one of these potential legacies is a larger and more capable volunteer workforce. In order to achieve these two outcomes, there is a need to better understand the contribution of pre-event training and the event experience towards the development of positive behavioural intentions towards volunteering. In simple terms, the challenge is to convert event volunteers into long-term volunteers for the sport.