Building & Branding Successful Tourist Experiences: growing profitability / sustaining community

NZTRI members Simon Milne and Murray Campbell are running a 4 day workshop in Hue city, Vietnam (see attachments) focusing on the links between poverty alleviation, information and communication technologies and destination branding. The workshop will focus on the links beyween local community development and regional/national branding and promotion. The workshop represents a further development in the relationship between NZTRI, AUT and Hue University and builds on the recently completed project 165 training held at AUT in October.