Lest we forget: A motivational segmentation study of visitors to the 2009 ANZAC Day commemoration service

This seminar presents the results of quantitative survey research of visitors to the
2009 ANZAC Day commemoration service in Gallipoli. Visitors’ motives of patriotism,
pilgrimage, the representation of family, sharing with friends, and desire to travel are
recorded. Contrasting motives are recognised amongst Australian and New Zealand visitors,
young Aussies and Kiwis living in the UK, Britons, and visitors from other nations.

Speaker: Ken Hyde

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Audio File: 

Ken_Hyde96.mp3