George Hickton @ the NZ Backpacker Industry Conference
In 1999 George was appointed Chief Executive on the New Zealand Tourism Board, to develop and launch a global marketing strategy. He repositioned the organisation as Tourism New Zealand and launched the 100% Pure New Zealand campaign. During this time tourism growth to New Zealand has increased by 50% and tourism is now one of New Zealand’s largest single export industries.
Download Podcast (29MB, MP3)
Publication Date:
22 Sep 2009 Audio File:
| Attachment | Size |
|---|---|
| George_Hickton-Backpacker_Industry_Conf2009.pdf | 3.33 MB |
