Luiz Filho on User Generated Content for Backpackers

Luiz Mendez-Filho spoke today about User Generated Content (UGC) and the rise of travel reviews. Luiz has discovered that 90% of backpackers use UGC reviews when choosing accomodation to book. His research suggests that backpackers don't look at anything that has below a %60 rating. Backpackers are high consumers of travel reviews and this requires backpacker websites to consider carefully the components of their design.

More on Luiz' PhD here: http://www.nztri.org/node/30