Ironman New Zealand Research Programme

This research involved two phases: an economic impact study and a study on resident perceptions of the event. Online surveys of local businesses and participants were conducted to assess the local impacts of the event on Taupo. A survey of Taupo residents sought information on how events such as the Ironman impact on local residents’ quality of life, and how local residents respond to possible event related issues such as crowding and congestion, and increased pride and community spirit.