NZTRI in the news of Hawke's Bay Today

Professor Simon Milne was in the news reported by Hawke's Bay Today for NZTRI project in helping the Hawke's Bay region improve visitor experiences. An online survey to be launched in August through http://www.hawkesbaysurvey.co.nz website will ask visitors’ demographic information and their touristic experiences in the Hawke’s Bay region.

Professor Milne said Venture Hawke's Bay's approach was "innovative and cutting-edge" compared to other regions in New Zealand.

The regional marketing and promotions manager, Mr Michael Wan, is excited about the project who believes that the online survey will provide essential understanding about visitors experience and allow Hawke’s Bay tourism industry and operators to plan effectively.