The New Zealand Tourism Research Institute at The Auckland University of Technology brings together experts from around the world to deliver innovative research solutions for the industry and those who depend on it. Our research enables business, community and government to develop profitable and sustainable industry outcomes. The institute is a recognised leader in graduate student research and education, with many alumni in key international academic and industry positions.

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The importance of social media word of mouth for building tourism reputation


 Auckland is by far New Zealand's most popular destination, welcoming about 70 per cent of international arrivals. The question is: what does the rest of the world think of us? And what better place to find out than from the horse's mouth - social media.



Auckland tourism professor Simon Milne recognises this and says social media has become a new, much more powerful, word of mouth."It's a vital way for visitors to communicate with each other," he says, "and it's also a vital way for people to be able to put down their memories and discuss their thoughts after they leave a destination."


Community driven website captures the elusive tourist

The creation of brings the whole community together to develop the content of their web pages using open source software created by AUT University's New Zealand Tourism Research Institute (NZTRI).Director of NZTRI, Professor Simon Milne, says the website is like no other. "It's a tourism marketing and development tool as well as a community building instrument for the people and businesses of the area."


Authenticity and tourism in Kazakhstan: neo-nomadic culture in the post Soviet era

Guillaume Tiberghien
19 July, 2010 12:00
WH317, WH Building, AUT Wellesley Campus

Abstract: This proposed PhD study will investigate the question of authenticity regarding neo-nomadic culture in Kazakhstan through a multiple stakeholder approach and will aim to determine markers of authenticity within one eco-tour in Central Kazakhstan.

NZTRI PhD Student profiled in Surf Magazine

Nick Towner was interviewed this month for Kiwi Surf Magazine. Extracts below:

"I am currently in my second year of a doctoral study at Auckland University of

Dr Milne part of Reunion Island Sustainable Tourism Development Panel

Dr Simon Milne was one of a panel of 10 international experts invited to participate in a week long panel designed to generate ideas on the future sustainable development of tourism in the French region of Reunion Island (Indian Ocean) organized by INTA (International Urban Development Association) from June 12-19 2010.


First ever Access Tourism Conference in New Zealand announced

October 4th 2010 has been set as the date for the first conference in New Zealand on Access Tourism, "The First Steps Forward". Access Tourism is tourism, travel, and hospitality for people with disabilities, seniors, and Baby Boomers who will experience increasing disability as they age.


Food provenance for the provinces

Greig Buckley
25 June, 2010 12:00
Room WH 417 - WH Building, AUT Wellesley Campus

Shopper in the market 5

 Abstract: The strongest global food trends are eating food that is sustainable, local and preferably organic. This means that establishing food provenance - the connection between the food producers and their place, or “terroir” to use a wine term, is becoming increasingly important.These food producers are the real artisans (and the future stars of New Zealand’s food industry). While they are growing in number in NZ, they struggle to thrive because of lack of business skills, resources, and support networks and infrastructure.

John Hull presents at a sustainable tourism workshop in Italy


The workshop on "Sustainable tourism practices for the development of marginal regions" on 11 June 2010 in Trento, Italy,  was a unique opportunity for all the partners involved in the Listen to the Voice of Villages project to come together and share, with the help of international experts, the state of the art of the knowledge on responsible tourism and to analyze the case history of best practices in the organization and marketing of the sustainable rural tourism offer.

NZTRI Administers Workshop Training at Blackfoot Crossing Historical Park, Canada

The Blackfoot Crossing Historical Park opened in 2007 as a world-class tourist attraction designed to engage visitors in authentic cultural experiences with the Siksika People, members of the Blackfoot Confederacy of central Canada. For centuries the Blackfoot knew about Soyopowahko, or Blackfoot Crossing a well-known river crossing essential to follow the migrating herds of buffalo and an important meeting place of historical and cultural significance. Today the Park welcomes approximately 40,000 visitors a year and is the only First Nation owned and operated tourist attraction in the Canadian Badlands. 

Access Tourism Seminar highlights NZ needs

About 50 people attended a seminar on the development of Access Tourism given by Sandra Rhodda of NZTRI on Friday 14 May.  Access Tourism is tourism travel, and hospitality for people with disabilities, seniors, and Baby Boomers who will experience increasing disability as they age. 


Attendees included an MP, representatives from various local governments, NGOs, Qualmark, and tourism operators and academics. They heard why NZ will miss out on a lucrative market if it does not develop Access Tourism, best practices in Access Tourism in other countries, and about the kinds of research needed to develop Access Tourism in this country.


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