The New Zealand Tourism Research Institute at The Auckland University of Technology brings together experts from around the world to deliver innovative research solutions for the industry and those who depend on it. Our research enables business, community and government to develop profitable and sustainable industry outcomes. The institute is a recognised leader in graduate student research and education, with many alumni in key international academic and industry positions.
Of 77 destinations surveyed by Hotels.com, only five had recorded increases in average room rates in 2009, compared with the previous year. Auckland, the only New Zealand city looked at, sat in 75th place. The average room rate in Auckland of $130 was down from $172 in 2008, a 24 per cent drop. NZTRI professor Simon Milne interviewed by the Dominion Post said the industry was globally driven and prices were difficult to raise without solid delivery of service and quality product. "The only way forward in the way of rates is to look at the quality being delivered to the consumer. And that's where New Zealand does lag behind the world."
Pascal Languillon, a NZTRI Research Officer and PhD student, recently co-authored a book on luxury ecotravel, the first of its kind. This book, Ecochic, is part of the Chic Collection series. There’s no denying the power of environmentalism today— we live in green-conscious times. With eco-related issues rising into higher prominence, a new breed of traveler has emerged— modern, stylish and ecologically aware.
Radio discussion (1 hour) on whale watching with Greg Kaufman (Pacific Whale Foundation), Mark Orams (AUT University), Michael Lück (AUT University) and Douglas Abram (author of "Eye of the Whale"). Wailuku, Maui, Hawai'i, 11th February, 2010. KAOI Radio (1110AM).
Dr Mark Orams and Dr Michael Lück were invited to be keynote speakers and moderators at the first annual Watching Whales, Saving Whales Symposium in Maui, Hawaii, which on February 13th and 14th 2010, brought together some of the world's leading whale experts, researchers and authors to discuss how to protect and save whales through the power of public awareness and scientific discovery.
In recent months a sub-adult bottlenose dolphin has become increasingly interactive with visitors and locals off the coast of Gisborne.This interaction is popular but there are concerns about the risks involved, for people and for Moko, the dolphin. The bottlenose is one of several species of dolphin found in New Zealand waters.
New Zealand Tourism Research Institute director Prof Simon Milne was interviewed by the Otago Daily Times to talk about the transformation of the backpacker market in New Zealand. Backpackers are a subset of "free and independent travellers", which also include cyclists, and those touring in campervans. Traditionally, backpackers were viewed as young, hard-drinking travellers who did things on the cheap, but this was no longer the case. Backpackers today were technologically savvy, environmentally conscious, and often travelled cheap so they could spend money on adventure tourism in places like Queenstown.
Ms Walker, a driving force behind the formation of Havelock Vision 2020 in mid-2009, sees value in the ideas of NZTRI researcher Dr John Hull contributed for developing tourism in rural areas. “Dr Hull's experience in communities around the world similar in size to Havelock can be applied to facing the same challenges as the Pelorus area”,Ms Walker says. Dr Hull's November 2009 Havelock workshop showed the attraction of a bottom-up approach in which people "identify what you have, package your point of difference and activities and go for it". Dr Hull also spoke in November to the aquaculture conference in Nelson on the aquaculture and seafood trail trialed in the top of the south a few years ago by the Blenheim-based Marine Farming Association.
Mark Orams was interviewed on TV ONE's Close Up about the worsening situation with 'Moko' the teenage dolphin and his playful antics in Gisborne. Some say it's only a matter of time before Moko the dolphin causes a deadly accident. Mark explains why Moko's behaviour is starting to appear progressively more aggressive.
Watch Mark Orams interviewed on Close Up: http://tvnz.co.nz/close-up/moko-dolphin-danger-3234675/video
The contribution of a nationwide mega event to increased collaborative and knowledge transfer capacity in a regional destination marketing network
The study will explore collaboration and knowledge transfer capacity in destination marketing. Specifically, the research will use a mega‐event, the 2011 Rugby World Cup (RWC 2011), to analyse the collaboration and knowledge transfer process between Tourism Auckland (a regional tourism organisation) and other organisations and public authorities in their efforts to leverage this event.
NZTRI members Simon Milne and Murray Campbell are running a 4 day workshop in Hue city, Vietnam (see attachments) focusing on the links between poverty alleviation, information and communication technologies and destination branding. The workshop will focus on the links beyween local community development and regional/national branding and promotion.