The New Zealand Tourism Research Institute at The Auckland University of Technology brings together experts from around the world to deliver innovative research solutions for the industry and those who depend on it. Our research enables business, community and government to develop profitable and sustainable industry outcomes. The institute is a recognised leader in graduate student research and education, with many alumni in key international academic and industry positions.

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John Hull presents at a sustainable tourism workshop in Italy


The workshop on "Sustainable tourism practices for the development of marginal regions" on 11 June 2010 in Trento, Italy,  was a unique opportunity for all the partners involved in the Listen to the Voice of Villages project to come together and share, with the help of international experts, the state of the art of the knowledge on responsible tourism and to analyze the case history of best practices in the organization and marketing of the sustainable rural tourism offer.

NZTRI Administers Workshop Training at Blackfoot Crossing Historical Park, Canada

The Blackfoot Crossing Historical Park opened in 2007 as a world-class tourist attraction designed to engage visitors in authentic cultural experiences with the Siksika People, members of the Blackfoot Confederacy of central Canada. For centuries the Blackfoot knew about Soyopowahko, or Blackfoot Crossing a well-known river crossing essential to follow the migrating herds of buffalo and an important meeting place of historical and cultural significance. Today the Park welcomes approximately 40,000 visitors a year and is the only First Nation owned and operated tourist attraction in the Canadian Badlands. 

Access Tourism Seminar highlights NZ needs

About 50 people attended a seminar on the development of Access Tourism given by Sandra Rhodda of NZTRI on Friday 14 May.  Access Tourism is tourism travel, and hospitality for people with disabilities, seniors, and Baby Boomers who will experience increasing disability as they age. 


Attendees included an MP, representatives from various local governments, NGOs, Qualmark, and tourism operators and academics. They heard why NZ will miss out on a lucrative market if it does not develop Access Tourism, best practices in Access Tourism in other countries, and about the kinds of research needed to develop Access Tourism in this country.


Matakana Coast Tourism Development Plan gains momentum

“A major step forward has been taken with the signing of an agreement on the funding and deliverables of a research project to create a tourism development plan for the Matakana Coast and surrounding regions,” says steering committee chair Charlotte Cuffe. 

The joint project – between the New Zealand Tourism Research Institute NZTRI (based at AUT), Rodney District Council and local tourism and business groups – aims to develop a sustainable, five year strategic tourism development plan for the region and capitalise on the area’s tourism attractions.  

Pacific Flair Infused in Book

Pasifika food, music, singing and dancing all played a part in the AUT University-hosted launch of Robert Oliver’s new book. 


New Zealand Tourism and Research Institute (NZTRI) member, Oliver, spent time travelling the Pacific Islands and in early May launched his book Me’a Kai: The Food and Flavours of the South Pacific at Piko and Four Season's restaurants in the School of Hospitality and Tourism at AUT.


NZTRI member launches new food tourism book

NZTRI member Robert Oliver is launching his new book Me'Kai: The Food and Flavours of the South Pacific Cook Book (Random House) launch on 6 May 2010 at AUT University.


NZTRI director interviewed about Tourism NZ campaign in China

Professor Simon Milne was recently interviewed in an article by Nick Churchhouse which appeared in the Southland Times, Timaru Herald and The Dominion Post. Tourism New Zealand's latest Chinese campaign is taking a new celebrity marketing tack.

Why New Zealand needs to develop Access Tourism (AT) and an AT Research Programme

Sandra Rhodda
14 May, 2010 12:00
WE 305. WE building, Wellesley Campus

Abstract: Access Tourism is tourism and travel for people with disabilities (PwDs), seniors, and those with temporary access needs (for example, those with short term disabilities, medical tourists etc).  PwDs currently make up about 17% of NZ’s population, and a similar percentage in our major overseas tourism markets.  This percentage is set to grow markedly with the ageing of the huge Baby Boomer population worldwide.

NZTRI researcher finds out about visitor motivations to attend Anzac day in Gallipoli

Thousands of young New Zealand and Australian men gave their lives for their countries at Gallipoli, many years ago, as did the young men of Turkey and England. Today, Australians and New Zealanders flock to Gallipoli and are hosted by their Turkish counterparts, for whom the battle also has deep significance.

Recent NZTRI work on value chains in tourism

Enhancing local economic linkages is critical for the development of more sustainable forms of tourism.NZTRI Director, Professor Simon Milne, recently worked on two different international projects on value chains and economic linkages in tourism. One project looked at local linkages and pro-poor tourism in Hue, Vietnam, while the other looked at economic linkages in the Tongan tourism industry. The project reports are available as attachments below.

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