NZTRI researcher co-authors EcoChic

 Pascal Languillon, a NZTRI Research Officer and PhD student, recently co-authored a book on luxury ecotravel, the first of its kind. This book, Ecochic, is part of the Chic Collection series. There’s no denying the power of environmentalism today— we live in green-conscious times. With eco-related issues rising into  higher prominence, a new breed of traveler has emerged— modern, stylish and ecologically aware. In response we have seen a fresh and exciting trend in hospitality the world over, a trend that caters tothe ever-increasing demand for environmentally responsible travel. Eco Chic takes a look at the new face of environmentalism, bringing relevant issues to a global audience in search of ways to integrate a greener aspect into modern, stylish lifestyles.Eco Chic celebrates and brings to global attention the efforts of those establishments that cherish and protect our environment.

Pascal Languillon is currently pursuing a PhD at NZTRI which explores the influence of environmental responsibility on the buying behaviour of affluent travellers.