Market research
Tourism organizations require a wide variety of data on tourist behavior including the following:
- Statistical profiles of tourists
- Statistical records of tourist behavior
- How tourists make purchasing decisions
- Who makes the purchase decision
- When the purchase decision is made
- Consumer perceptions
- Tourist satisfaction
- The identification of trends in tourist behavior
- Segmentation criteria
- Product positioning in relation to competitors
NZTRI has a great deal of experience in gathering tourism related data using a variety of research instruments in a diverse range of settings. Our research project teams have strong critical thinking skills with the ability to identify and develop solutions to complex problems. Our research helps our clients profiling consumers in terms of their motivations, satisfaction, behavioural intentions, attitudes, interest, and opinions.
NZTRI has significant experience in conducting market research using web-based surveys, interviews and focus groups that support tourism decision-makers in the following ways:
- Understanding the economic impacts that are associated with tourism
- The development of yield-driven marketing and planning approaches
- Product/experience development and quality control
- The attraction and targeting of national marketing funding and support
- Investor-related decision-making
- Local government facility/infrastructure development decisions
Excellence in survey/interview research:
- A team of leading researchers, tourism specialists, and PhD research assistants well versed in cutting-edge techniques in qualitative and quantitative data collection
- A proven track record in generating excellent response rates/up-take and in converting data into valuable and accessible research outcomes
Examples of past client projects:
- Cook Islands Tourism Corporation - Visitor Departure Survey
- Government of Niue Niue Visitor Departure survey
- 2008 Pasifika Festival Research Programme
