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Tourism 'needs to get tech savvy' - New Zealand could be attracting half a million more visitors a year by better using interactive technology like Facebook, Twitter and YouTube, says an American tourism marketing expert.Philip Wolf, chief executive of PhoCusWright... [NZ Herald]

Photos taken by NZTRI from the New Zealand Backpacker Industry Conference 2009 are now available on Flickr. All content on the NZTRI.org site related to the conference can be found via this link: http://www.nztri.org/taxonomy/term/130.

Head of Yahoo!Xtra appointed as new CEO of Tourism New Zealand - The head of Yahoo!Xtra will soon become the new chief executive of Tourism New Zealand   [TVNZ Online Travel section]

The Prime Minister of New Zealand John Key spoke to the backpackers industry conference today suggesting that many world economies are looking as if they're coming out of the recession, particulaly China which may prove to become a major market for backpackers. He spoke about preserving an image of being a safe country, with recent crimes agains tourists being potentially very bad for the industry. NZ Cycleway was mentioned as being a long term significant project to attract tourists to New Zealand.

$2m call to backpackers - Visitors are being encouraged to "go all the way" to New Zealand through a new $2 million marketing campaign targeting the backpacker market.Tourism New Zealand yesterday launched the campaign in Auckland at the first conference... [NZ Herald]