Puhoi to Pakiri area visitor strategy research programme

The Puhoi to Pakiri region stretches from Puhoi in the south to Pakiri in the north, and includes Leigh, Matakana, Mahurangi and Warkworth. It has experienced rapid development both as a tourism and lifestyle destination over recent years. Research has been conducted by the New Zealand Tourism Research Institute (NZTRI) based at AUT University, local tourism and business stakeholders, and ATEED/ Auckland Council to gather information to inform a tourism development plan for the area. The project team is in the process of drafting a sustainable, five year strategic tourism development plan for the region.

 Download the summary of the findings below. 

This report presents the final results from the ‘Puhoi to Pakiri area’ (P2P) Visitor, Business and Community Surveys. The report draws on eight months of online survey data collected from 16 August 2010 to 30 April 2011. The report is based on 752 Visitor Surveys (covering 1746 individuals), 286 Community Survey responses and 149 Business Survey responses.