Puhoi to Pakiri Area Visitor Strategy Research Programme

The joint project between the New Zealand Tourism Research Institute (based at AUT University), Rodney District Council and local tourism and business stakeholders will develop a sustainable five year strategic tourism development plan for the region. The Plan will be prepared in consultation initially with local tourism and business operators, with wider community input sought as the project progresses. The Plan will set out an inventory of current and potential tourist attractions, identify what needs to be done to enhance tourism opportunities and identify specific goals and objectives to improve the marketing and appeal of the area.