Economic Impact Study of Tourism in the Pacific region

The main objective of the study is to assess the direct economic impact of tourism on the national economies of the South Pacific Tourism Organisation’s member countries: the Cook Islands, Fiji, French Polynesia, New Caledonia, Kiribati, Niue, Papua New Guinea, Samoa, Solomon Islands, Tonga, Tuvalu and Vanuatu.

The study is based primarily on existing available country data. The study analyses and consolidates this data at a regional level for comparative purposes and produce estimates where data gaps exist. A web-based survey was also implemented to gather information on tourism industry cost structures and linkages – 99 firms across the region responded to the survey (a response rate of approximately 15%).