The New Zealand Tourism Research Institute at The Auckland University of Technology brings together experts from around the world to deliver innovative research solutions for the industry and those who depend on it. Our research enables business, community and government to develop profitable and sustainable industry outcomes. The institute is a recognised leader in graduate student research and education, with many alumni in key international academic and industry positions.
The tourist experience has been a topic of interest for some time but the intricacies of what actually takes place during a visit and the interactions it entails still deserves further attention. Among the variety of concepts developed to study the experience, flow and immersion are particularly interesting since they bring a detailed analysis of the processes at the very heart of the experience. Although those concepts have been studied for some time, there is little knowledge of how they interrelate and especially how they evolve along a holiday.
The senior market is a driving force in the tourism industry and one of the fastest growing market segments. Demographic changes, and the evolving travel routines of those people reaching senior age, suggest enormous potential for the tourism industry. Even though tourism scholars recognise the importance of this subject, seniors’ tourism behaviour remains a relatively under-researched topic in the field.
Audience Research in Museums has become an established discipline in its own right. It is called many things and takes various forms in different institutions including the monitoring of visitation and related KPIs, profiling and understanding visitors, and evaluating exhibitions, programmes and marketing. World- class Audience Research goes further than just monitoring and reporting attendance and satisfaction metrics however, it works to understand how well the Museum is serving the people for whom it exists, identifies barriers to engagement and works across the organisation to help remove these.
The modern era of New Zealand wine began a short forty years ago when Sauvignon Blanc from Marlborough exploded onto the world wine stage - capturing the attention of wine critics in London and subsequently around the globe. In 2014 Sauvignon Blanc still commands first place in terms of plantings, exports and sales. Recently however New Zealand grown Pinot Noir and Syrah have also gained the attention of critics. There is one other wine style that has slowly yet surely garnered respect and attention from these same critics - bottled fermented sparkling wine - Methode Traditionnelle.
Food is an important tourist attraction, and food and tourism have a close symbiotic relationship. Local food can play a central role in tourism products, whether it is the Hokitika Wild Food Festival or Toast Martinborough. Wellington on a Plate is portrayed as the country’s number one food festival, but in this world of change and competition what is the future for Wellington as a food festival destination? In order to understand the future, four scenario's were constructed to represent the future of international culinary food festivals across the world. Dr Spock's Food Festival; Roots La Natura and Royal Appetite all represent different forms of futures from a prognosis view to a visionary view.
This PhD research investigates the perception of authenticity in Kazakhstani tourism practices through the lenses of visitors, community members, policymakers and tourism developers involved in the development of eco-cultural tours. Using a grounded theory methodology, the thesis explores new directions in which to apply the concept of authenticity in eco-cultural tourism and makes important contributions to current debates in the authenticity literature about various stakeholders’ perceptions of authenticity.
This seminar will look at the development of cruise tourism from its earliest beginnings in the Caribbean through its expansion worldwide. As the industry has grown, the product has diversified and cruise itineraries have expanded to all corners of the world. While New Zealand has seen exponential growth over the past decade, it is in some ways tied to the development of cruise offerings in Australia. Continued growth also depends on competition near and far.
Tourism 2025 – Growing Value Together/Whakatipu Uara Ngatahi is a framework to unite New Zealand’s large and diverse tourism industry and ignite strong, aspirational economic growth. Its goal is to have the tourism industry contribute $41 billion a year to the New Zealand economy by 2025, up from $24 billion now. It provides vital context for some collective actions by big or small industry clusters and for thousands of actions which individual businesses will take each year.
Tourism researchers exploring the recreation and tourism potential of the Manukau Harbour want to hear from as many locals and visitors as possible about the way they use the harbour.