The New Zealand Tourism Research Institute at The Auckland University of Technology brings together experts from around the world to deliver innovative research solutions for the industry and those who depend on it. Our research enables business, community and government to develop profitable and sustainable industry outcomes. The institute is a recognised leader in graduate student research and education, with many alumni in key international academic and industry positions.
Migrant Community Participation in a Mega Sporting Event: New Zealand Chinese and the Rugby World Cup 2011
As the largest event ever staged in New Zealand, the nation’s Government believed that the Rugby World Cup (RWC) 2011 would generate economic, cultural and social benefits for the host population. Building social cohesion by engaging New Zealanders in the event was one of the four major event goals. However, the event’s “uniquely New Zealand” thumbprint slogan may create doubts of national identity for some members in the local ethnic communities who are not devotees of rugby. This case study of the Chinese migrant community in Auckland explores the relationships inherent in their participation: their awareness of the event and its connection to participation, economic links, and identity and pride.
Due to decreasing birth rates and increasing life expectancy we have to face significant demographic changes in the highly developed countries. Although the strong birth rates out of Generation X (born between 1965 and 1980) are still participating at the labour market, we already have to face a clear shortage of skills. Working on that problem companies mainly have two opportunities – diversity management on the one hand (recruitment), or talent-management on the other hand (retention). Both potential solutions ask for a strategic point of view from HR Management, especially in a customer-oriented service industry like tourism and hospitality. Strategic in this context means a long-term-view with the goal of sustainability in the HR processes.
The role of social capital in encouraging residents' pro-environmental behaviours in community-based ecotourism
This study integrated the theoretical perspective of social capital into community-based ecotourism (CBET). Two destinations were selected to test the conceptual model to see whether social capital improves cooperation between community residents and the coordination of CBET development, and whether its role is persuasive and encourages residents' pro-environmental behaviours. The sample consisted of 420 residents living in two typical ecotourism destinations in China. Findings from a two-stage structural equation model analysis show that economic benefits have a direct impact on residents' pro-environmental behaviours; and the cognitive, rather than structural social capital has a partially mediating effects on this relationship. These findings indicate that a high level of social capital, particularly the cognitive variant, is instrumental in encouraging residents' pro-environmental behaviours.
Many of the world’s islands are dependent on tourism as their main source of income. It is therefore imperative that these destinations are managed for long-term viability. The natural appeal of a destination is typically one of its main tourism related assets, yet the natural environment is also the feature most directly threatened by potential overexploitation. Through the use of case studies, this presentation discusses innovative initiatives for sustainable tourism development in islands. Initiatives such as the development of an eco-tax, community capacity building and successful partnerships will be discussed with examples taken from Dr Graci’s research in Fiji, Indonesia and Canada.
The tourist experience has been a topic of interest for some time but the intricacies of what actually takes place during a visit and the interactions it entails still deserves further attention. Among the variety of concepts developed to study the experience, flow and immersion are particularly interesting since they bring a detailed analysis of the processes at the very heart of the experience. Although those concepts have been studied for some time, there is little knowledge of how they interrelate and especially how they evolve along a holiday.
The senior market is a driving force in the tourism industry and one of the fastest growing market segments. Demographic changes, and the evolving travel routines of those people reaching senior age, suggest enormous potential for the tourism industry. Even though tourism scholars recognise the importance of this subject, seniors’ tourism behaviour remains a relatively under-researched topic in the field.
Audience Research in Museums has become an established discipline in its own right. It is called many things and takes various forms in different institutions including the monitoring of visitation and related KPIs, profiling and understanding visitors, and evaluating exhibitions, programmes and marketing. World- class Audience Research goes further than just monitoring and reporting attendance and satisfaction metrics however, it works to understand how well the Museum is serving the people for whom it exists, identifies barriers to engagement and works across the organisation to help remove these.
The modern era of New Zealand wine began a short forty years ago when Sauvignon Blanc from Marlborough exploded onto the world wine stage - capturing the attention of wine critics in London and subsequently around the globe. In 2014 Sauvignon Blanc still commands first place in terms of plantings, exports and sales. Recently however New Zealand grown Pinot Noir and Syrah have also gained the attention of critics. There is one other wine style that has slowly yet surely garnered respect and attention from these same critics - bottled fermented sparkling wine - Methode Traditionnelle.